I was watching TV the other day and saw the summer commercial for Crystal Light.
Young Moms in bikinis and kids around 6-8 years old, all frolicking by the pool.
The drama to unfold is that this happy scene is going to turn into a “Sugar Event”.
Yes kids as well as Mom will be thirsty and want something refreshing. No soda or juices to add sugar to the diet for these fit people, Crystal Light to the rescue!
Made with Splenda®, Crystal Light® is the Kool-Aid ®of today.
Their slogan in the voice over commercial says “You can stay cool and still look Hot”.
This I assume is referring to the bikini clad Mom. I don’t think primary grade school age kids look hot. They can look cute, adorable, precious, pretty, sweet, handsome, but not cool and definitely not hot.
For the last 4 years, the slogan I use about my sleepwear for women experiencing night sweats is, “Stay Cool while Looking Hot”. I never registered the slogan. Crystal Light® isn’t using the exact same words, but it is pretty close. We are targeting some of the same demographics. I know for a fact that some of my customers are bikini clad women too.
Patents, trade marks, slogans, copy rights can all be yours for a fee. Nike will sue any one who even tries to “just do it” without an endorsement because they own the slogan. Who coins a phrase that becomes part of our lexicon is always debatable unless someone has seen a lawyer first. I will go on record for what is worth and say; I make “Cool Garments for Hot Women”, so women can “Stay Cool while Looking Hot”.
Sincerely Cool,
Haralee®®®
