Just a mere 10 years ago I would have to call my doctor’s office to
schedule an appointment. If I had a question or concern I would leave a message
and wait for a call back. Now everything is handled on line. I make my
appointments, I email my concerns and I sign up for the Practice’s newsletter.
For health care professionals it is somewhat of a dream come true.
Even if most patients don’t read the whole newsletter the practice can alert
their patients when flu shots are available, introduce a new practitioner, and
other health related events.
Events are also a new phenomenon in the doctor/patient
relationship. Free workshops for new
parents, nursing mothers, diabetics, and high blood pressure patients are
normal practice.
8 years ago my Oncologist’s group invited their patients to a seminar
highlighting what was presented at the National breast cancer conference. The
first year about 150 showed up. Last week about 350 people showed up to hear
the news! This is just one oncology practice!
I asked my oncologist why he thought their event is growing and such
a big success. His answers are:
- Free Food
- Free Parking
- Cute or funny graphics dispersed in the power point slides
- A clear synopsis of the data that is easily understandable
- Cancer people crave knowledge from a reliable source
My company had an informational table at last week’s event. We were
there with various support group organizations, cancer foundations, exercise
groups and other specialty clothing companies. I listened to the conference and
I agree with my Oncologist 100%. What’s new in the world of breast cancer? I
can tell you now with authority. Social media has helped reach a group that 20
years ago used hushed tones.
Here are a few points from the Conference:
- Daughters should get their baseline mammogram 10 years before their Mother/Aunt/Grandmother was diagnosed with breast cancer
- Start at age 40 to get a yearly mammogram
- Breast Cancer prevention not only through lifestyle choices but also available through drug therapies for high-risk women
- Have a risk assessment for breast cancer or breast cancer recurrence
My doctor actually follows my company. She and my oncologist are
wonderful supporters of Haralee.Com, and distribute my brochures to many of
their patients.
Have you attended a health event sponsored by your health care
providers?
5 comments:
No question that social media helps us get the word out on. . . pretty much any subject. But when you realize what an asset it is to health care, it brings a whole new appreciation.
You are so right Karen!
I have appreciated the ability of social media to de-hushify talk about formerly uncomfortable subjects like illness and, in my case, infertility. Find a group, including authorities on the subject, is invaluable.
You have one wise doc!
Thanks Lori. I think you make a great point on groups for health issues that can be very supportive on line!
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