Sunday, January 10, 2010

A Colorful Breast Cancer Awareness Campaign


Add to Technorati Favorites There was a viral campaign on FaceBook recently to reveal your bra color for breast cancer awareness. Here is the message many people saw in their FaceBook inbox.

“We are playing a game for Breast Cancer Awareness," one form of the message read. "Write the color of your bra as your status -- just the color, nothing else!! Copy this and pass it on to all girls -- NO MEN!! This will be fun to see how it spreads."

OK, if it works why not? Many bloggers and reporters took offense while others did not see the problem. The end result is that the campaign was talked about, the pros and cons of this kind of awareness strategy and hopefully raised some awareness. No one group is claiming ownership of the campaign as yet. So if you saw your FaceBook friends with a comment, Black, Pink or Nude, now you know!

Pomegranates have been in the news lately as the next darling for breast cancer prevention. Move over blueberries. So in trying to tie all current news together, let’s call that pink or nude bra pomegranate, and that black or blue bra blueberry and we can show our support for breast cancer awareness and our knowledge of breast cancer prevention.

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