Behind the Scenes at Haralee.Com Sleepwear Company

It takes quite a few people to run Haralee.Com Sleepwear, my company. Every year we introduce 1-4 new styles. We have a photo shoot to introduce the new style and usually take some additional photos of styles and a new group shot.

A lot of planning and scheduling and coordinating goes into the photo shoot before even one picture is taken. We take our photos in our home. We want the look to be informal enough that the customers can see themselves in our line of sleepwear. Most of our competitors use a white background. We have been turned down to sell on Amazon because we don’t use a white background. Some companies use only one model. We use 4-5 different real women as models.

When we have an intern the photo shoot is usually their culmination and the most fun aspect of their internship. This year we didn’t hire an intern because we had The Perfect Intern and her memory is still too fresh!

We cleaned and scrubbed the house and staged it so all the photos would be indoors. We had a new model this year who was fulfilling an item on her bucket list, that is to pose as a fashion model.  We were ready until our photographer’s camera could not communicate with her lights. The solution was to take the photo shoot outside. It was damp and cool outside and only one model brought shoes!

It was a scramble to get the shoot completed before the rain started and models had to leave for prior commitments. Frenzy is a good word, but we got it done and I think the look is great.

Here is a shot of our model who is the daughter of another model and is pregnant with her first child.

Here is our newest model. She can scratch off fashion model from her bucket list.

Here is a great behind the scenes look.

Do you have a behind the scenes story to share?