Breast Cancer Awareness

This is the first in a 5 part weekly blog about breast cancer for the month of October. This year I am a 10-year breast cancer survivor. I am hopefully looking forward to another 10 years of survivorship, but I want to look back too.

I was familiar with breast cancer before I was diagnosed. I had friends and family go through various types of the disease treatments. I had participated in the Race for the Cure several times. I was in pharmaceutical sales calling on physicians every working day. I was reading medical journals as part of my job. Yet when I was diagnosed I was shocked.

I was aware of breast cancer, but caught up in my own life, I was not truly aware. I may have firmly been in denial.  I thought, how could this happen to me?  I was 48. I was healthy, fit, ate right, exercised regularly and did not smoke or drink. I wasn’t on any medications and had no health issues. I regularly went to the doctor and got a yearly mammogram. This is the case of many women who are diagnosed with breast cancer. This is what many women diagnosed with breast cancer think.

So with all the awareness that happens every October, how effective is it?

For many women who do not get a mammogram this awareness can truly be life saving. For women who do not do a routine self-breast examination the awareness helps. For celebrities to use their celebrity status and the power of the media to talk about breast cancer awareness is helpful. For those of us in denial, repetition is helpful.

The pink everywhere is more prevalent now than it was 10 years ago. More women are surviving longer than they were 10 years ago. Genetic testing, research and studies have grown exponentially in the last 10 years. All of this is positive. More women will survive breast cancer. More women will be double-digit survivors!

Has breast cancer awareness worked for you? Have you been caught in denial?